When it comes to real estate marketing, there's no question that vertical video is the way to go. More and more consumers are watching videos on their phones, and that means they're more likely to engage with vertical videos than traditional horizontal ones. TikTok and Instagram Reels have become extremely popular in recent years, and they're perfect platforms for real estate agents to showcase their listings. Not only will you reach more potential clients, but you'll also be able to show off your properties in a way that's easy for viewers to consume. So if you're looking to get the most bang for your marketing budget, vertical video is the way to go.